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Covering the Coverage: Local Newspapers
With the Summer winding down, we thought we would take a look at the coverage of American soccer in the United States. A couple of weeks ago, in Part I, we took a look at the mainstream media. To...
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MLS: The Value of Exposure Revisited
Back in January, we discussed MLS’ efforts to mesaure the value of its televsion exposure through various local and national broadcasts. Through the website criticalmention.com, MLS tries to alert...
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The Monday After & Media Matters
We’ve decided to take a different approach to our Monday After posts from today forward. Rather than focus on attendance, we thought we look at any business issues that arose over the weekend and...
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